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Advertising of Consumer Electronics in Bulgaria1930-1945. Aspects of its Effects

Abstract: The paper analyses different aspects of the Bulgarian print advertising in the period 1930-1945. The main accent is put on the advertising of consumer electronics (radio receivers and gramophones). The thesis defended in the paper is that the language, the symbols, the product presentation, the images, the communication with the recipients and the style of advertisement are very different than those of the contemporary advertising environment. The analyzed adverbs could be found in books, dedicated to radiotechnics, electrical engineering, telewriters and electronics; in popular science and technical journals and also in some other papers and magazines.

Keywords: Bulgarian print media advertising, history of print advertising, old print advertising, old technics advertising, advertising strategies, informative advertising, graphic advertising