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The invisible limits of film industry quota policies and attempts to "standardize" the art and creative process in cinema

In the last two decades, with the development of technology, communications and the growth of production and distribution of audiovisual production, the attempts to find a productive balance between moral and ethical principles, human rights, creative freedom and business interests in the new frontier field of culture, the arts and the media have definitely intensified. One of the most popular forms of normative regulation are the so-called quotas that relate primarily to the representation or equality of certain groups in creative guilds, teams or in front of the camera. Another approach is related to the introduction of certain professional and social standards in the creative and cultural industries. But culture and the arts are special spheres, and their excessive institutionalization and instrumentalization through normative regulations, ready-made formulas and prescriptions can build invisible walls precisely in front of the free creative impulse, the original author's approach, difference and diversity.
Keywords: culture, standards, cinema, representation, diversity

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