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Postfeminism in the Age of Web 2.0
The text focuses on the public manifestations of female gender identity in the context of social network Facebook. The new myth of femininity in social networks includes mixture of new stereotypes about housework, “new age” practices, healthy life, technology and aesthetics of everyday life. The paper investigates the new meaning of gender roles and their levels of use in the public sphere.
Key words: media, social media, gender, postfeminism, popular culture