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DIGITAL CHALLENGES OF THE POLITICAL ELITE IN USA DURING THE PRESIDENTIAL CAMPAIGN IN 2016
The article examines the presence of Presidential Candidates on the Internet space during the US 2016 Presidential Campaign. The Internet is becoming an important tool for communication between ordinary people and between politicians. It is increasingly used as a field for political races and ''struggles''. Attention is given to different challenges faced by politicians and their teams as a result of using the opportunities of the digital technologies. Facebook, Twitter, and YouTube are being used not only to present candidates, their vision of developing the US society over the next 5 years, but are also being used to criticize, attack and even insult towards their political opponent. In this context, it is important for politicians to have the necessary digital competence and relevant online behavior.
Key words: political elite, presidential campaign, presidential candidate, Internet, social network, Facebook, Twitter, cyber-attack.